The Golden Years (1960)

• 56%
• 1960
• Documentary

At the dawn of "the golden 60s," the Brunswick Company prepared this short primarily for bowling alley owners. It promotes Brunswick's new Gold Crown line of bowling furniture and equipment. As a backdrop, a family of parents, daughter, and son go bowling. An off-screen narrator describes the features of the alley, from chairs to lighting, from colors to pin-setting equipment. The beginning of a new decade that will feature more leisure gives the narration a hook: bowling and wholesome fun promise profits. "Customized coordination" is the marketing watchword to make the "Bowling Sixties" a golden reality.