Generation Like (2014)

• 74%
• 2014
• Documentary
• Douglas Rushkoff
• Frank Koughan
• Will Lyman
• Douglas Rushkoff
• Fred Durst

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.