Pepsi vs Cola: The Marketing Battle of the Century (2014)

• 77%
• 2014
• Thomas Risch
• Nicolas Glimois

Coke vs Pepsi: a duel between giants which has lasted for more than a century, at a cost of billions of dollars. Pepsi vs Coke: a hundred-years-war with unparalleled socio-economic stakes, countless victims, spies, underhand manoeuvres, truces and renewed attacks. Coke vs Pepsi: a war of raging thirsts opposing two ultra-rich multinationals determined to dominate the world's drinks business.